
AMD EMBEDDED SOLUTIONS GUIDE
28
JULY 2013
T
oday’s digital gaming and digital
signage system designers are af-
forded more resources and flex-
ibility than ever before to deliver
stunning, ultra-immersive HD
visual experiences for a wide range of gaming
and signage applications. Whether the goal
is to entertain, promote, or inform, high-per-
formance, low-power processing platforms
and advanced supporting technologies are
facilitating a new era of digital display versa-
tility, transforming the way we consume and
interact with visual media in casino, gaming
and retail environments.
But many designers remain challenged to
unlock the full promise of multi-display gam-
ing systems and signage, and are therefore lim-
ited in their ability to transcend conventional
‘single screen’ visual experiences in favor of
panoramic, ‘surround sight’ display configura-
tions. AMD’s Eyefinity technology is helping
designers overcome this challenge with mini-
mal design complexity, facilitating new and in-
novative digital display capabilities that engage
users and grab the audience’s attention.
Advanced multi-monitor video and graphics versatility delivers
stunning visual experiences
Achieving Panoramic
Multimedia
Immersion with
AMD Eyenity for
Digital Gaming and
Digital Signage
What Is AMD Eyefinity?
e ability to support multiple inde-
pendent display outputs simultaneously is
a critical requirement for realizing ultra-
immersive video displays for digital gam-
ing and signage systems. AMD Eyefin-
ity technology can enable a single AMD
Embedded R-Series accelerated processing
unit (APU) or AMD Radeon™ E6760 or
E6460 discrete GPU to support multiple
independent display outputs simultane-
ously, delivering an intense multimedia
experience. With AMD Eyefinity multi-
display technology, system designers can
connect several high-resolution displays,
flexibly configured in various combinations
of landscape and portrait orientations, to
achieve a large integrated display surface
that enables windowed and full-screen
3D applications, images and video to span
across multiple displays as one visual plane.
Designers can also utilize AMD Eyefinity
to architect multi-display configurations
that present unique multimedia content on
each individual screen.
AMD Eyefinity for Multi-
Display Digital Gaming and
Digital Signage Applications
Here we’ll explore two of the core tar-
get applications for AMD Eyefinity that
are driving the pace of digital display inno-
vation: digital gaming and digital signage.
Digital Gaming – Recognizing the
visceral, seemingly irresistible attraction of
highly immersive, multimedia gaming sys-
tems, the digital gaming industry has em-
braced the newest generation of richly inter-
active, visually-driven slot machines, non-
slot casino games, arcade games, amusement
with prize (AWP) systems, video/lottery ter-
minals (VLTs), and pachinko/pachislot sys-
tems. Designed to grab and retain players’
interest in ways that more static, traditional
gaming platforms simply can’t, these sys-
tems can deliver stunning multimedia en-
tertainment that enthralls users and entices
them to spend their money – no simple feat.
e ability to support multiple inde-
pendent game screens simultaneously from a
single processing platform has emerged as a
key requirement for digital gaming systems.
Today, dual-screen games are the norm for
high-end casino gaming systems. But three-
screen machines – which often feature ‘top-
per’ overhead screens for multiplayer inter-
action – and even four-screen machines are
quickly emerging as a popular option. And
as digital gaming systems grow increasingly
sophisticated, visually immersive multi-dis-
play configurations spanning four screens
and beyond will become more prevalent.
Digital Signage – e battle for con-
sumer pocketbooks is intensifying in retail
environments, where the product brands
that most effectively command shoppers’
attention are best positioned to command
their spending. By bringing rich multimedia
digital displays to high-traffic shopping lo-
cales, retailers can more effectively promote
their products and drive sales. New ‘smart
display’ technology, which can incorporate
integrated cameras for capturing movement
and gestures, promises to make future retail
displays all the more interactive.
But the plain video, bland two-dimen-
sional graphics and simple scrolling text that
currently dominates the digital signage land-
scape is no longer effectively catching the at-
tention of consumers who have become ac-
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